CATEGORY
Franchising
24 published articles.
Walang Experience sa Food Business? How Mang Inasal Perfected Its Model Before Franchising
Mang Inasal started from a single store in Iloilo, opened on December 12, 2003, by a founder with no food-business experience. Its founder, Edgar “Injap” Sia, spent his first two years building the model. Then GMB…
Lessons From Franchise Disputes: 5 Conflicts Franchisors Can Prevent Before They Start
Most franchise disputes do not begin with bad intentions. They begin with unclear expectations. In over three decades of working with franchisors and franchisees, GMB Franchise Developers has seen the same conflicts…
Trademark Basics for Franchisors: Protect Your Brand Before You Sell a Single Franchise
When someone buys your franchise, what are they really paying for? Your recipes and systems matter, but the heart of the deal is the right to use your brand. If you do not legally own that brand, you have nothing to…
Pricing Across Branches: How Franchisors Keep Prices Consistent Without Killing Franchisee Profit
A customer pays P120 for a milk tea in one branch, then P145 for the same drink across town. To them, it is the same brand. To your franchisees, it might be the only way to survive higher rent. Who is right? In more…
Throwback to 2004: Free Franchise Seminars for MSMEs with Planters Development Bank and DTI
In September 2004, GMB Franchise Developers joined Planters Development Bank, then headed by its president Ambassador Jesus Tambunting, and the Department of Trade and Industry (DTI), under then-Secretary Cesar…
How Potato Corner Grew Through Franchising: Lessons for Filipino Business Owners
Potato Corner started as a single cart at SM Megamall in Mandaluyong in October 1992 and began franchising the following year, which gave it the capital to grow faster than it could on its own. When it took the brand…
Company-Owned Pilot Branch: Why You Need One Before Franchising
By Armando “Butz” Bartolome, The Franguru | GMB Franchise Developers An owner came to us glowing. “Ang lakas ng first store namin. Pila araw-araw. Ready na kami mag-franchise!” We asked one question: “Have you opened…
“Bakit Iba ang Lasa sa Kabilang Branch?” How to Train Franchisees So Every Branch Tastes and Looks the Same
By Armando “Butz” Bartolome, The Franguru | GMB Franchise Developers We’ve all said it, or heard it at the dinner table: “Mas masarap sa branch na ‘yon. Dito, parang iba.” For a customer, it’s a small disappointment.…
What Goes Into a Working Operations Manual
By Armando “Butz” Bartolome, The Franguru | GMB Franchise Developers A franchisor once proudly handed us his “system.” It was a single binder. Half the pages were blank. The rest were notes only he could read. “Nasa…
Royalty and Fee Collections: Setting Clear Payment Terms in Your Franchise Agreement
Royalties keep a franchise system alive. They pay for the support, training, marketing and brand-building your franchisees signed up for. Yet in many systems, collections are where the relationship quietly starts to…
How to Write SOPs Your Franchisees Will Actually Follow
Every franchisor has the same dream: a customer walks into any branch and gets the same product, the same service and the same experience as in the original store. The tool that makes this possible is the operations…
A Growing US Brand, Crab N Spice, Opens Its Master Franchise for the Philippines
By Armando “Butz” Bartolome, The Franguru | GMB Franchise Developers A successful and growing United States brand is looking to enter the Philippines through master franchising, with an able and growth-directed…
How Much Does It Cost to Franchise Your Business in the Philippines?
“Magkano ba talaga magpa-franchise ng sariling business?” It’s one of the first questions business owners ask us, and it’s a smart one. Before you sell your first franchise, you need to invest in building a system…
Is My Business Ready to Franchise? A Checklist for Filipino Business Owners
“Pwede na ba i-franchise ang business ko?” We hear this question almost every week. Maybe your milk tea kiosk has long lines, your carinderia is always full at lunch, or your salon is booked every weekend. Naturally,…
How to Franchise Your Business in the Philippines: A Step-by-Step Guide
Your food cart is always busy. Customers keep asking, “Saan pa kayo may branch?” Friends say, “I-franchise mo na ‘yan!” It’s a great feeling, and it raises a fair question: can your business grow through franchising?…
Why You Should Explain the Franchise Agreement to Your Franchisee Before They Sign
By Armando “Butz” Bartolome, The Franguru | GMB Franchise Developers Your franchise agreement is ready. The fee is set. A serious applicant says yes. It is tempting to move straight to signatures and celebrate the…
Pwede Na Ba I-Franchise? 7 Honest Questions to Ask Before You Sell Your First Franchise
By Armando “Butz” Bartolome, The Franguru | GMB Franchise Developers It usually starts with a customer. “Ang sarap nito! Nagfa-franchise ba kayo?” Then a friend asks. Then a relative abroad who wants a business back…
Why a One-on-One Franchise Consultation Changes Everything
Generic seminars give you information. A one-on-one franchise consultation gives you a plan built around your business. Discover what GMB Franchise Developers’ Individualized Franchise Consultation can do for you.
Do You Still Remember Your Franchisees After They Sign?
Signing a franchisee is just the beginning. The real work — and the real opportunity — is what happens after. Discover why ongoing support is the heartbeat of every successful franchise system. Author: Butz Bartolome
Is Your Business Ready to Become the Next Franchise Success Story?
Every franchise brand you admire started as one location. The question isn’t whether your business is big enough — it’s whether it’s ready.
The Secret Ingredient Behind Julie’s Bakeshop: People First, Profit Second
Tita Julie of Julie’s Bakeshop once said her 300 employees are the real assets of their business. After 30 years in franchising, Butz Bartolome knows she was right — and explains why people-first culture is the…
Stop Buying a Job: How to Acquire a Scalable Empire
Dreaming of multiple franchise branches? Before you grow, you need to ask the right questions. Butz Bartolome shares his 5-point checklist for expansion-minded franchisees — built from 35 years of guiding businesses…
Scale Up Smart: The Expansion-Focused Franchisee’s 5-Point Checklist
Smart franchise expansion is more than ambition. This 5-point checklist from GMB Franchise Developers gives growth-focused franchisees the framework to scale right.
Franchise Fails: Don’t Let These Pitfalls Derail Your Expansion Dreams!
Too many franchise expansions fail not because of bad products, but because of avoidable mistakes. Butz Bartolome breaks down the most common franchise pitfalls and how to make sure your expansion dreams stay on track.