GMB FRANCHISE DEVELOPERS
The #1 franchise consulting firm in the Philippines
We help Filipino business owners turn one successful store into a franchise brand.
FRANCHISE STORY
Mang Inasal perfected the model before franchising
How a single Iloilo store became ready to copy. Read the story.
BRANDS WE HAVE HELPED GROW
Who are we?
Since 1993, GMB Franchise Developers has guided 350+ brands from a single profitable store to a franchise system that grows. We handle the full process: feasibility, franchise packaging, operations manuals, legal documents and franchisee recruitment, so you can expand with confidence.
Our commitment
We are committed to transforming entrepreneurs into seasoned franchisors. Our franchise consultants work with small and large businesses on franchise development plans, and on educating and training clients. We use ethics in the work, including telling an owner when a business is not ready.
Our results
Over the last 35 years, we have worked with 350+ brands. The office is in Mandaluyong. If you want the same kind of franchise development for your company, start with a conversation.
“From One Store to a Billion-Peso Brand”Injap Sia, Founder of Mang Inasal
What our clients say
“In Generika, we collectively had considerable business experience in many industries, but little knowledge and exposure to the intricacies of franchising. This crucial gap was largely filled after consultations and talks with Butz Bartolome and GMB.”
“GMB helped us from 7 to 70 in two years. Butz is really the guy to go to if it comes to Franchising.”
“When we felt Lay Bare was ready for franchising we didn’t have to pick from a list of franchise developers. Mr. Butz Bartolome was our specific choice.”
“GMB has been the heart & soul of our Franchise Program. For more than a decade now they have been the foundation of our franchise system.”
“They studied our franchise and created a plan for us to have a real franchise, open to the public.”
From the journal
The First 90 Days After a Franchisee Signs
The weeks after signing decide whether a new franchisee thrives or drifts. GMB Franchise Developers shares a practical 90-day onboarding timeline for Philippine franchisors.
Benta Ka sa FB at TikTok? Ano ang Kailangan Mong Permit Ngayon
Selling on Facebook, TikTok or Shopee? The Franguru explains in plain Taglish the permits online sellers need, the Internet Transactions Act, and why the free DTI Trustmark matters before Dec 31, 2026.
"Pila Na ang Customers, Ubos Na ang Stock": A Christmas Rush Playbook for Franchise Networks
Long lines, empty shelves, tired crew, one-off promos. GMB Franchise Developers shares a practical Christmas rush playbook for franchise networks: stock, staff, promos and franchisee cash flow.