GMB FRANCHISE DEVELOPERS
The #1 franchise consulting firm in the Philippines
We help Filipino business owners turn one successful store into a franchise brand.
FRANCHISE STORY
Mang Inasal perfected the model before franchising
How a single Iloilo store became ready to copy. Read the story.
BRANDS WE HAVE HELPED GROW
Who are we?
Since 1993, GMB Franchise Developers has guided 350+ brands from a single profitable store to a franchise system that grows. We handle the full process: feasibility, franchise packaging, operations manuals, legal documents and franchisee recruitment, so you can expand with confidence.
Our commitment
We are committed to transforming entrepreneurs into seasoned franchisors. Our franchise consultants work with small and large businesses on franchise development plans, and on educating and training clients. We use ethics in the work, including telling an owner when a business is not ready.
Our results
Over the last 33 years, we have worked with 350+ brands. The office is in Mandaluyong. If you want the same kind of franchise development for your company, start with a conversation.
“From One Store to a Billion-Peso Brand”Injap Sia, Founder of Mang Inasal
What our clients say
“In Generika, we collectively had considerable business experience in many industries, but little knowledge and exposure to the intricacies of franchising. This crucial gap was largely filled after consultations and talks with Butz Bartolome and GMB.”
“GMB helped us from 7 to 70 in two years. Butz is really the guy to go to if it comes to Franchising.”
“When we felt Lay Bare was ready for franchising we didn’t have to pick from a list of franchise developers. Mr. Butz Bartolome was our specific choice.”
“GMB has been the heart & soul of our Franchise Program. For more than a decade now they have been the foundation of our franchise system.”
“They studied our franchise and created a plan for us to have a real franchise, open to the public.”
From the journal
How to Find and Screen Your First Franchisees in the Philippines
Where to find serious franchisees in the Philippines, how to screen them step by step, and the red flags to watch for before you sign your first franchise.
How to Compute Your Franchise Fee and Royalty in the Philippines
How to set your franchise fee, royalty and marketing fee in the Philippines: what each fee pays for, and why the right numbers have to come from your own branch.
Franchise Consultant in Manila, Cebu and Davao: How to Franchise Your Business Wherever You Are
Looking for a franchise consultant in Manila, Cebu or Davao? GMB Franchise Developers helps owners nationwide, face to face or via Zoom. Since 1993.
Frequently asked questions
What does a franchise consultant do?
A franchise consultant helps a business owner turn a working store into a franchise system other people can buy, learn, and run. That usually includes a readiness or franchisability study, fees and royalty planning, an operations manual, training, legal-document coordination with a lawyer, franchisee recruitment, and support after the first branch opens. GMB Franchise Developers offers this full process, or a single service, from its office in Mandaluyong.
How do I choose a franchise consultant in the Philippines?
Choose a consultant with years of franchise work, not just general business advice; a list of brands you can actually check with the owners; a feasibility-first approach; manuals and training written for your business; legal packaging coordinated with a lawyer; and support after the first franchisee opens. Ask for a written scope and quote, and be wary of guaranteed store counts or template packages. GMB Franchise Developers has done this work since 1993: 33 years, 350+ brands helped.
How much does a franchise consultant cost in the Philippines?
It depends on how much of the franchise system you still need built and on the size and state of the business. GMB Franchise Developers does not publish a one-size price. After a free consultation, you receive a written proposal. Before you sign with any firm, ask for the full scope and quote in writing. A guide to the cost of franchising your business is on gmb.ph.
How do I know if my business is ready to franchise?
It is a good sign if the business has been profitable, can run when you are not there, has a brand customers recognize, can be documented, and can be taught to other people. You should also be able to protect the trademark and support new branches. Fewer of those signs means you start by fixing the gaps. GMB Franchise Developers will tell you honestly if the business is not ready yet. A free franchise readiness check is the first step.
Is there a franchise law in the Philippines?
The Philippines has no specific franchise law yet. Franchise agreements fall under general laws such as the Civil Code and the Intellectual Property Code. Executive Order No. 169 (2022) requires franchise agreements with MSME franchisees to be in writing, notarized, and registered with the DTI. Your lawyer confirms how this applies to you. This is general information, not legal advice. For the clauses to prepare before that drafting meeting, use the franchise agreement checklist.
How long does it take to franchise a business in the Philippines?
Timelines depend on how ready the business already is. For a business that is already profitable and organized, the core package of strategy, legal documents, and the operations manual usually takes a few months. Building missing systems or running a pilot branch adds time.
Can a food cart or small shop be franchised?
Yes. Size matters less than profit, consistency, and brand. Many Philippine franchises started as carts, kiosks, or one small shop. A consultant should still test whether the model can be copied and supported before you sell franchises.
Do I need to register my trademark before I franchise?
You should file the trademark with IPOPHL before you sell franchises. The brand is what franchisees pay to use. GMB Franchise Developers recommends filing first and can guide you on that step; your lawyer and the IPO process confirm the filing.
Are franchise consultants legit?
Legitimate consultants can show a real track record, name brands and owners you can talk to, put the scope and fees in writing, and will tell you if the business is not ready. Be careful with anyone who guarantees a number of franchise sales, uses generic manuals, or pressures you to sign quickly. GMB Franchise Developers has been a franchise consultant in the Philippines since 1993 and will not tell you every business is ready to franchise.
Where is GMB Franchise Developers located?
The office is at 710 Magnolia Street, BLISS Town Homes, Coronado Street, Hulo, Mandaluyong 1550. Visits are by appointment. Consultations are also held online via Zoom anywhere in the Philippines, including Cebu and Davao. See franchise consulting in Manila, Cebu and Davao. You can book a free franchise readiness check on gmb.ph/contact-us/, email [email protected], or call or WhatsApp +63 917 816 9608.