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Franchise framework
With you, we set up the franchise framework and management system around your business model, team, and vision for growth.
OUR SERVICES
How we help you franchise
Three ways GMB Franchise Developers helps Filipino businesses grow: franchise management, business growth, and international expansion.
SERVICE 01 · FRANCHISE MANAGEMENT
Franchise management
A franchise management system needs regular checks on how well it meets the goals of everyone involved, especially franchisees. Few courses teach the skills to manage franchise relationships well, so we train your team to do it.
What we do
- We assess your franchise organization and use the results to strengthen your existing management system.
- We measure the effect of the support you give franchisees, so your franchise team can move to the next level.
- We run meetings, seminars and franchise orientation for your franchisees and staff, tailored to your situation.
SERVICE 02 · BUSINESS GROWTH
Business growth
Every business owner dreams of expanding. Of all the options, franchising is recognized worldwide as one of the most successful ways to grow, and it has proven itself in the Philippines and around the world.
What we do
- We use franchising principles to build your franchise concept and development plan, from one or two stores to many, in your area and across the country.
- We work with you in three phases.
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Operations manual
We review your operations and produce an operations manual your franchisees can use in their branches.
3
First franchises awarded
We mentor and coach you as you qualify applicants, until two franchises are signed and the branches open, so your fees are a true investment.
SERVICE 03 · INTERNATIONAL EXPANSION
International expansion
Homegrown Filipino brands can compete in the global market. We push companies to look beyond our borders, and we also help foreign brands enter the Philippines.
What we do
- We review your local franchising experience and build your international franchise management system with you.
- We connect you with international service providers as you enter new countries and markets.
- We handle your first international franchise marketing and inquiries until you are ready to manage them yourself.
What a franchise consultant does
A franchise consultant turns what you know about your business into a system other people can buy, learn, and run. That means a sound business model, legal documents, an operations manual, a training program, a way to find franchisees, and the support structure that keeps every branch consistent.
GMB Franchise Developers is based in Mandaluyong, Metro Manila. You can engage the firm for the full program or for a single service. Butz Bartolome, known as The Franguru, leads the engagements.
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Strategy and business planning
A review of unit economics, a fee and royalty structure that works for both sides, the total investment for franchisees, a territory plan, and a development plan for the first branches.
2
Franchisability study
Before you spend on documents, we check whether the business should franchise now, later, or not at all: profit consistency, whether it can be copied without you on site, brand demand, supply chain, and your team’s capacity to support franchisees.
3
Legal and compliance support
Guidance on DTI or SEC registration, BIR and local permits, trademark protection with IPOPHL, and a franchise agreement prepared with a franchise lawyer. Executive Order No. 169 (2022) requires written, notarized, DTI-registered agreements with MSME franchisees. Your lawyer confirms how it applies. This is general information, not legal advice.
4
Operations manual and SOPs
Recipes or service steps, opening and closing, cash handling, customer service, hiring, suppliers, and brand standards for the store.
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Training system
A franchisee and staff program built on the manual, pre-opening training, opening support, refreshers, and checklists so branches deliver the same quality.
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Franchise marketing and recruitment
A clear franchise offer, channels to reach serious investors, an application and site-visit screen, and coaching until the first two franchises are signed and open.
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Master franchising and international expansion
Master and area-developer structures in the Philippines, foreign brands coming in, and Filipino brands going abroad.
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After-sales support
An assessment of how well support meets franchisees’ goals, store visits and quality audits, franchisee meetings, and ongoing advisory as the network grows.
How we work
Timelines depend on how ready the business already is. Most projects take a few months.
- Free consultation: we listen to the story, the numbers, and the goals.
- Franchisability study: we confirm readiness and list the gaps.
- Strategy and franchise package: fees, royalties, investment, and territory.
- Legal and trademark: IPOPHL filing, the franchise agreement, and DTI registration under EO 169.
- Operations manual and training.
- Pilot check: a company-owned branch tests the system without you at the counter.
- Franchise marketing and recruitment.
- Opening and support: launch support, audits, and growth planning.
Franchisability checklist
- The business has made a profit for at least one to three years.
- It runs well even when you are not there.
- Recipes, processes, and standards are written down, or can be.
- Customers know the brand and come back.
- You own, or have applied for, the trademark with IPOPHL.
- Registrations and permits are complete.
- Suppliers can serve more branches.
- You have, or can build, a team to support franchisees.
Five or more ticks is a reason to talk. Fewer means we start with what to fix.
Questions owners ask
What does a franchise consultant do?
A franchise consultant helps you turn a business into a franchise system: checking readiness, setting fees and royalties, preparing legal documents, writing the operations manual, building training, recruiting franchisees, and supporting the network.
How much does it cost?
It depends on the business and the services you need. You get a written proposal after the free consultation.
How long does it take?
For a business that is already profitable and organized, the core package of strategy, legal documents, and the manual usually takes a few months. Building missing systems or running a pilot branch adds time.
Is my business ready?
It is a good sign if the business is profitable, runs without you every day, has a brand customers like, and can be documented. The franchisability study gives a direct answer.
Do I need to register the agreement with DTI?
Under Executive Order No. 169 (2022), franchise agreements with MSME franchisees must be in writing, notarized, and registered with DTI. Your lawyer confirms how it applies. This is general information, not legal advice.
Do I need a trademark first?
We strongly recommend filing the trademark with IPOPHL before you sell franchises. The brand is what franchisees pay to use.
Can a food cart or small shop be franchised?
Yes. Size matters less than profit, consistency, and brand. Many Philippine franchises started as carts, kiosks, or one small shop.
Where is the office?
710 Magnolia Street, BLISS Town Homes, Coronado Street, Hulo, Mandaluyong 1550. Consultations are also held online for clients anywhere in the Philippines. Phone and WhatsApp +63 917 816 9608. Email [email protected].
BRANDS WE HAVE HELPED GROW
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