ABOUT US

A Filipino-owned pioneer in franchise development

A family business with 35 years of franchise consulting experience, helping 350+ brands succeed in franchising. The office is in Mandaluyong.

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35 yearsof franchise consulting

350+brands helped to franchise

Speakerin the Philippines, Asia and Monaco

Our story

Since 1993, GMB Franchise Developers has specialized in franchise business development, from the franchise development plan to franchise marketing, and the work in between. We have helped 350+ brands succeed in franchising, and most are now name brands in the Philippines and abroad.

Our leadership

PRESIDENT AND FOUNDER

Armando “Butz” Bartolome

Known as the Franchise Guru among clients and colleagues. He is the founder of GMB Franchise Developers (1993, 35 years, Mandaluyong, 350+ brands helped). He is also a co-founder of the Association of Filipino Franchisers Inc. (AFFI) and a co-founder of the Philippine Franchise Association (PFA). He is one of the angel-preneurs of Go Negosyo.

The United States granted him a special E11 “Extraordinary” immigrant visa, given to individuals with exceptional abilities in their field. He has since set up a US office to help Filipino companies expand.

Know the founder

MANAGING DIRECTOR

Erlinda S. Bartolome

Erlinda S. Bartolome, Managing Director, is a Certified Franchise Executive (CFE), a designation from the International Franchise Association in Washington, DC.

Our expertise

1000+

Seminars

On how to franchise and how to identify the right franchise opportunity, in the Philippines and abroad.

Books on franchising

Is Franchising For You? won Book of the Year 2012 (Professions category) from the National Book Development Board and the Manila Critics Circle.

A–Z

Full franchise know-how

Franchise development for small, medium and large enterprises, franchise management systems, franchise orientation, and expansion abroad.

The person behind GMB

Armando “Butz” Bartolome is the founder of GMB Franchise Developers (1993, 35 years, Mandaluyong, 350+ brands helped). He is also a co-founder of the Association of Filipino Franchisers Inc. (AFFI) and a co-founder of the Philippine Franchise Association (PFA).

This site, gmb.ph, is the home of GMB’s consulting, franchise documents, and training. butzbartolome.com is the personal page about the person behind the firm.