A Daughter’s Tribute to Her Mother: Simply Donuts

There are lots of memories we have. For as long as we can remember, some memories will live on. We all remember what it was like when we were kids. We recognize the places we went to, the things we did, the games we played. The good times we had. But then some memories seem to be etched in our brains forever. These memories are the ones that make us who we are.

Simply Donuts products photo credit: Where in Pampanga

Amilyn David was born in Bacolod City and moved to Pampanga when she was young. This is where she grew up and completed her college studies. In an interview in our weekly live streaming show Fran-Guru Exchange where my wife Lyndah is a co-host, Amilyn shared one main reason for starting a business. It was in honor of her mother. Both parents are self-employed. Her late father began the different companies by becoming a distributor of popsicles and selling in other areas. When Mount Pinatubo erupted, he brought the entire family to Batangas, where he ventured into a meat shop. Her mother loved to bake pastries, and in her spare time, she baked different kinds of bread, and she liked to sell the hamburger sandwiches in front of a school. Her husband did not favor his wife’s dream of opening a small business because the growing family of five children is essential to him.

Amilyn did not forget her mother’s dream. After working in human resources development with one of the prominent service companies, she still found time to bake sessions with her mother. She wanted to start a bakery; however, her passion was shifted to donuts. In 2016, in a small store in Dolores, Pampanga, Amilyn displayed her various kinds of donuts. She named the business Simply Donuts. Why the name? Amilyn is one personality where simplicity is the best. The small store began to be word of mouth in town. Soon a mall in Pampanga offered her a space. Today, Simply Donuts has expanded to six branches with its onboard partners. They now provide delicious flavored donuts that everyone loves!

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