How Guerrilla Marketing Can Boost Brand Awareness

 

So, what comes to your mind when you hear about guerilla marketing? Guerilla marketing promotes your brand through surprise tactics while obtaining the maximum exposure and eventually heightened engagement. Why do you need this? No business would just let the days pass by without putting effort into making their brands known. Considering how stiff the competition is these days, you want to be among the top brands that the market will love and continue to support. Suppose you feel a need to take the extra mile to create noise for your brand. In that case, taking any type of guerilla marketing into consideration might just be what you need.

What are the advantages of guerilla marketing?

When we talk about guerilla marketing, it is a way of how you would want your brand to stick in the mind of the consumers. It should be unique and creatively curated to make it stand out. It should create jaw-dropping attention that lingers in the mind and provides a positive impact. In short, the consumers should feel surprised and happy. That is about the “wow” impact it can provide to the market.

Guerilla marketing can be with other marketing strategies, which should consequently be personalized, unforgettable, and trigger the emotion of anyone who sees it. The word “guerilla” itself means being combative. Hence when applied in business means fighting your (brand) way to beat the “bigger forces,” your competitors.

1. It is cost-effective and scaled according to your budget. Since it does not cost as much as traditional marketing tactics, your brand can have more exposure, resulting in a high return on investment. The increase in direction would mean cutting a budget while the campaign continues. One good example of this is how one local radio station uses a bus to transmit their station. While cruising significant thoroughfares, the bus gets a lot of attention from people wherever they go. And since the bus is where the “business” goes, it does not need to change how it looks as often. By merely noticing the unusual color they used on the bus, people would immediately recognize that it was the local radio station. People don’t just admire the uniqueness of how the business goes. Still, people have started listening to it and have become huge fans. The number of YouTube subscribers proves that their marketing stint is a hit.
2. You can be as creative as you want when using guerilla marketing. There are almost no limitations as long as done in good taste.
3. Guerilla marketing stints have a vast potential to become viral. Since the creative technique would make anyone have a second look and talk about it, it can spread like wildfire in a snap. Anyone can easily remember anything that catches attention. Taking the example, I mentioned in number 1; the local radio station doesn’t just play songs but rather has live performers playing, which truly captivates anyone
4. Using guerilla marketing means that you get your brand to be “out there,” which means your campaign achieves free publicity. That said, you draw attention more compared to traditional marketing tactics.

Whenever shared picture on social media, people would readily recognize that it is from a specific place.

5. Since guerilla marketing often does not follow any rules or structures, people remember it more. You may have noticed how some resorts or restaurants have a wall with a painting wherein people get to take selfies. It often becomes a “must-visit” place among tourists or foodies.
6. Guerilla marketing helps your brand image, making you look unique, engaging, and fun.

Examples of Guerilla Marketing Ideas

It’s time to take advantage of this budget-friendly marketing tactic to help consumers remember your brand. Tickle your customer’s minds with these guerilla marketing tactics to increase your brand awareness and revenues.

1. Pop-up retailing. I see this as an effective way of letting people try what you offer. Apart from this, you would not know which products you offer are more appealing to consumers. Hence, this is widely used primarily during the Christmas season. Although, you may notice that there are weekly pop-ups in malls nowadays.
2. Social Media Influencer. It is common nowadays. For those who would like to take advantage of being widely recognized online, just look for a social media influencer having a considerable following, and this can be an instant hit. You don’t need to pay much for this marketing tactic. Just prepare a contract and indicate how you would want your brand promoted. It’s scarce that influencers would decline such an offer. Most often than not, companies just send out tokens for these influencers. You definitely can save a lot from this.
3. Street marketing. Talking about street marketing, the first thing that may come to your mind is sending out flyers. But with guerilla marketing, it is more like seeing graffiti on specific places. Thus, think of creative ways how you can link your brand into something that would make people smile upon seeing it.
4. Ambient marketing. You often use this type of marketing on stairs, elevators, doors, or the side of a building. Some may go all out with the design, but others may use a more straightforward but eye-popping design.

Remember that when you opt to use guerilla marketing to boost your business, consider that you need to be highly creative and innovative in how you present them. If creativity is not your strong suit, you might consider hiring someone who can do this for you. Additionally, be sure to impart the right message that would reflect a positive impact on your brand. Make it as straightforward as possible to avoid confusion.

———————————-

You may contact Armando “Butz” Bartolome for questions and more information.

Email:  [email protected]

FB Page: Butz Bartolome

Website: https://www.butzbartolome.com