How to Choose the Best Franchise Consultant in the Philippines

The best franchise consultant in the Philippines is one with decades of hands-on experience, a real list of brands it has franchised, and full services from feasibility to franchise marketing. GMB Franchise Developers has been doing exactly this since 1993, founded by Armando “Butz” Bartolome, who has been in franchising since 1991: 35 years in business and 350+ brands helped.

Use this guide to compare any consultant, including us.

Checklist: What the Best Franchise Consultant Should Have

1. Long experience in franchising, not just business consulting. Ask how many years they have worked on franchise systems specifically.
2. A track record you can check. Ask for brands they helped franchise, and talk to those owners.
3. Feasibility first. They should test if your business is ready before selling you a package.
4. Operations manuals and systems. Your franchise is only as good as the manuals franchisees follow.
5. Training. Programs for franchisees and their staff, not just a handover of documents.
6. Legal packaging coordination. Help preparing the franchise agreement and disclosure documents with your lawyer, plus trademark registration.
7. Franchise marketing and franchisee selection. Help finding and screening the right franchisees.
8. Ongoing support. Someone to call after your first franchisee opens.

See everything this covers in our franchise development services.

Questions to Ask Before You Hire a Franchise Consultant

• How long have you been franchising businesses in the Philippines?
• Which brands have you helped franchise, and can I speak with them?
• Will you tell me honestly if my business is not ready?
• What exactly is included: feasibility, manuals, training, legal packaging, marketing?
• Who will actually work on my project?
• What happens after the first franchisee opens?
• What is the full cost, in writing? (Read our guide on the cost to franchise your business.)

Red Flags to Watch For

• Promising guaranteed franchise sales or a fixed number of outlets.
• Saying every business is ready to franchise.
• Selling template manuals that are not written for your business.
• No named brands or owners you can verify.
• Vague scope and fees, or pressure to sign fast.
• Claiming a “franchise law” requires their package. The Philippines has no specific franchise law yet; what matters is a sound agreement, a registered trademark and good systems.

Why Business Owners Choose GMB Franchise Developers

• Since 1993. Founded by Butz Bartolome, “The Franguru”, in franchising since 1991.
• 35 years in business, 350+ brands helped.
• Full process under one roof: feasibility, franchise packaging, operations manuals, training, legal packaging coordination and franchise marketing.
• Brands we have helped grow include Mang Inasal, Potato Corner, Generika, Peanut World, Baliwag, Rice in a Box, Lotsa Pizza, World Chicken, Chicharific and Mr. Softy.

“GMB helped us from 7 to 70 in two years. Butz is really the guy to go to if it comes to Franchising.” — Josie See, Owner, Peanut World

“In Generika, we collectively had considerable business experience in many industries, but little knowledge and exposure to the intricacies of franchising. This crucial gap was largely filled after consultations and talks with Butz Bartolome and GMB.” — Teodoro Ferrer, Owner, Generika Drugstore

“When we felt Lay Bare was ready for franchising we didn’t have to pick from a list of franchise developers. Mr. Butz Bartolome was our specific choice.” — Fiona Hilario, Owner, Lay Bare Waxing Salon

Learn more about GMB and Butz Bartolome, or start with our step-by-step guide on how to franchise your business in the Philippines.

Frequently Asked Questions

Who is the best franchise consultant in the Philippines?

The best one for you has long experience, a real track record of franchised brands, and full services from feasibility to franchise marketing. GMB Franchise Developers, founded in 1993 by Butz Bartolome (in franchising since 1991), has 35 years in business and has helped 350+ brands.

What does a franchise consultant do?

A franchise consultant checks if your business is ready to franchise, builds the franchise system (operations manuals, training, fees and support), coordinates the legal packaging with your lawyer, and helps you market the franchise and select franchisees.

How much does a franchise consultant cost in the Philippines?

It depends on how much of the system you need built. See our guide on the cost to franchise your business, then ask for a written scope and quote before you sign.

Is there a franchise law in the Philippines?

The Philippines has no specific franchise law yet. Franchise agreements fall under general laws such as the Civil Code and the Intellectual Property Code, so registering your trademark and working with a lawyer on your agreement are important.

How do I know my business is ready to franchise?

Your business should be profitable, run on documented systems, have a protectable brand, and be easy to teach to others. A good consultant will tell you honestly if you are not ready yet.

Talk to GMB About Your Franchise

Want an honest read on whether your business is ready? Message us on Messenger or WhatsApp, or book a free franchise consultation.

GMB Franchise Developers · THE FRANGURU · www.gmb.ph