The #1 Franchise Consulting Firm in the Philippines
A Filipino-owned pioneer in franchise development
A family business with 35 years of franchise consulting experience, helping 350+ brands succeed in franchising.
Our Story
Since 1991, GMB Franchise Developers (officially registered in 1993) has specialized in franchise business development — from the franchise development plan to franchise marketing, and everything in between. We have helped 350+ brands succeed in franchising, and most are now name brands in the Philippines and abroad.
Our Leadership
Armando “Butz” Bartolome
Known as the Franchise Guru among clients and colleagues. He is Chairman Emeritus of the Association of Filipino Franchisers Inc. (AFFI) and one of the “angel-preneurs” of Go Negosyo.
The United States granted him a special E11 “Extraordinary” immigrant visa, given to individuals with exceptional abilities in their field. He has since set up a US office to help Filipino companies expand.
Erlinda S. Bartolome, Managing Director, is a Certified Franchise Executive (CFE), a designation from the International Franchise Association in Washington, DC.
Our Expertise
Seminars
On “how to franchise” and “how to identify the right franchise opportunity”, in the Philippines and abroad.
Books on franchising
Is Franchising For You? won Book of the Year 2012 (Professions category) from the National Book Development Board and the Manila Critics Circle.
Full franchise know-how
Franchise development for small, medium and large enterprises, franchise management systems, franchise orientation, and expansion abroad.
OUR CLIENTS
Ready to franchise your business?
Talk to the team that has helped 350+ brands grow.
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