10 Marketing Strategies Every Startup Should Know

Starting up a business may not be too difficult for some. But that doesn’t mean that its business owners should feel too complacent. Being in a company, one should not stop thinking of various techniques and strategies that would help his business grow. Analyzing each result and being able to determine which would work best. Sean Ellis coined such a term, “growth hack,” back in 2010. when he first introduced it in a blog that simply denotes creating or developing different marketing strategies for business growth. Growth hackers are looking through possibilities in a non-traditional way that can positively turn around the business.

These techniques should be based on the current trend. Which includes technology and customer behavior that can help improve the quality of products and services and increase customer satisfaction, which will lead to an increase in revenues and stability of the business. Ordinarily, business owners would just focus on outsmarting their competitors without thinking about the appropriate way to do a sustainable business, but instead just being on top for some time. Consistency is the key to helping maintain the company’s visibility both offline and online.

So, where should business owners focus on? To do your business and what you offer as current as your competitors. But the changes you have in mind should not be merely doing everything differently. There may be a need to constantly upgrade from the web design, email templates, content creation, social media sharing links, search engine optimization, advertisement, landing pages, etc. But to check if your new techniques could help gain more engagement and retention of customers. Such growth hacking techniques have become highly accessible for startups. There have been conventions/seminars dedicated to helping business owners try some of the tested methods. Be sure to be able to tap into these resources and to be able to leverage the wisdom of the industry, and see how these new learnings can be applied to your business.

Growth Hacking Strategies

We know how significant the virtual world has become. And to miss out on building a website for your business may be losing so many opportunities. Every entrepreneur must use all the means possible to be known in all four corners of the world. And to just let your website sit without much effort in making people know about who you are or what you offer is ultimately a waste of time and money. Find below some helpful tips on how you can help your business grow.

Growth Hack #1: Run a Pre-launch Giveaway

Make some noise as soon as you launch your business. Let people know about you by creating an account via Rafflecopter. This may cost you a bit, but nevertheless, you can be sure how much people would be enticed to join the raffle, thus making your business known. Using Rafflecopter, you encourage your virtual audience to connect to your different social media sites. This can be an excellent way to gain insights into your products and services and create a list of contact information that you may need in the future.

Growth Hack #2: Increasing Your Online Visibility through Organic Search

How do you make people know that you exist? Provide information that your potential customers will find the most. Use snippets that can instantly grab the attention of the online audience in 150-160 words. Use keywords that directly describe your company or your products and/or services.

Growth Hack #3: Create Shareable Content

You may have come across numerous blogs created by different businesses. They may be about their business itself or something related to their business which can stir interest among its customers. Providing additional information to your customers and followers can entice more people curious about what you can genuinely offer. Therefore, when people often check on your website, it becomes your edge over your competitors to let more people know about you.

Growth Hack #4: Remarketing

It is beneficial to your business when you let your customers feel how important they are. Some form of token for continuously patronizing your products and services can absolutely help increase their loyalty. This can all the more encourage your customers to inform their friends about you.

Growth Hack #5: Referral System

Everybody wants to earn something. And by encouraging your customers to refer their friends, you may like to offer them discount coupons or vouchers which they may use in the future. Example: “Refer 3 friends, and you get free shipping on your next purchase”.

Growth Hack #6: Optimize Site Speed

Getting all too happy in adding so many photos which you think can encourage more people to check on your site. But the truth is, it can slow down your website. You should only make use of necessary photos and compress them into smaller files, which will not affect the loading time of each of your pages.

Growth Hack #7: Ask for PR from Bloggers

Many bloggers are willing to help you in promoting your business. You can invite them to an event you are having, or you may send them any of your products which they can write about and share with their own followers. This can be a bit risky because bloggers will downright be frank and brutal sometimes, which can harm your business instead. So be careful in choosing the right bloggers.

Growth Hack #8: Hire Virtual Assistants

There should be dedicated personnel that handles your online visibility. Moreover, being constantly online to provide answers to online queries and letting your virtual audience know the latest about your business should be given importance. Customers want to feel important, and they expect answers immediately. By being constantly visible online, you can reach out to more people and positively impact your business.

Growth Hack #9: Utilize FAQ page

Create an FAQ page. Position questions around your key selling points. By doing this, you alleviate purchasing anxieties and lessen the burden on your customer support in replying. This can also help increase the customer’s trust by demonstrating your business model.

Growth Hack #10: Cold Emailing

Take some time to do some research on the names and contact details. Try sending out personal emails to 10-20 prospected individuals every day. Let them know about your business or latest offering. It may not always be a 100% turnaround. Consequently, you can hit with some people that can eventually be of great help.

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For questions and more information, you may contact Armando “Butz” Bartolome.

By email: business.mentor@butzbartolome.com

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Website: https://www.butzbartolome.com