Franchising is the concept of allowing someone else to legally use your successful business brand and model. By doing so, they are called franchisees and they will literally duplicate the business for you in another location.
It’s a great idea for YOU because you can multiply branches by franchising your brand and business model.
It’s a great alternative for THEM because it’s less risky and much easier for them to utilize a brand and system that is already proven to work. Thousands of companies around the world have found huge success and are generating millions of dollars through franchising, and with an effective franchise development plan!
You may not realize it, but many brands that you patronize utilize franchising as a part of their global business strategy. McDonald’s, Jollibee, Potato Corner, 7-Eleven, Pizza Hut are just a few.
Franchising allows for a much faster domestic and/or global expansion of your business with minimal capital from you. There are no contingent franchisor liability for you. All risk is with the franchisee. Even more, franchising eliminates your day-to-day franchisor responsibilities because the franchisee will manage the business for you. Maintaining profitability, hiring and firing employees, etc, is their responsibility.
The Philippines is home to more than 90 million consumers who spend billions of pesos every day. Throughout the most recent U.S. and European economic downturn, Southeast Asia remained economically strong and the Philippines itself actually proved to be one of the most stable countries in Asia. Because the country continues to grow in development and the middle class continues to expand, many U.S. brands are rapidly pursuing the Philippines as their destination of choice for business. If your business is successful in other countries, it will surely be successful in the Philippines!
All major successful companies have gone global, but going global doesn’t mean that you have to run the company yourself in another country. That’s the beauty of franchising! The franchisee will run the business, and you will earn revenue from their enterprise. Meanwhile, your brand will continue to expand… and so will your profits!
Very easy! Since 1993, our company, GMB Franchise Developers, has been a leading franchise consulting firm based in Manila, Philippines, and we would be happy to be your franchise consultants for domestic or global expansion. Our dedicated franchise consultants will guide you every step of the way. From developing franchise development plan, franchise consulting, to franchise marketing; our franchise development firm is with you throughout. Contact us today for more info!