The #1 Franchise Consulting Firm in the Philippines

About Us

GMB Franchise Developers launched in 1993 as a pioneer Filipino-owned company specializing in franchise business development services ranging from the formulation of franchise development plan to franchise marketing; and everything in between. We are a family business with more than 26 years experience in franchise consulting, and have helped about 650 companies find huge success in franchising! Most are now Name Brands in the country as well as abroad. Bartolome was likewise granted by the United States of America a special immigrant visa called E11 or Extraordinary Visa. This is given to individual who showed exceptional abilities in their respective field. He has now established a US office to handle Filipino Companies expanding.

Armando Bartolome President/ Founder

Our company’s founder and president, Armando “Butz” Bartolome, is known as the Franchise Guru amongst his clients and colleagues. He was the Chairman Emeritus of the Association of Filipino Franchisers Inc (AFFI), and he is one of the “angel-preneurs” of GoNegoyso ( His wife, Erlinda S. Bartolome, Managing Director of the company, is a Certified Franchise Executive (CFE). This designation is from the International Franchise Association in Washington, DC, USA. We have given over 800 seminars on “how to franchise” and “how to identify the right franchise opportunities” locally and internationally. In addition to this, our expertise covers knowledge on small medium and large enterprises franchise development, franchise management system, franchise systems orientation; and basically, anything you will need to know about franchising in the Philippines with the possibility of expanding abroad. We have also published 6 books on franchising. One of our books, entitled Is Franchising For You?, was recently awarded as Book Of the Year 2012 (Professions Category) by the National Book Development Board and the Manila Critics Circle.

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